Sales and Marketing Technology Expertise

While your organization seems to have an overall philosophical point of view that makes sense, none of your presentations, videos, or postings offer a specific plan to create more jobs. Let me give you a few examples that are very specific and not just more economic and political mumbo jumbo. Tom’s Quick Start Reversal of Destiny – TQSRD program

Main Focus and Goals of TQRSD program:

1. Repatriation of lost American jobs
2. Retraining of job skills
3. Elimination of fraud and abuse of government programs and creation of revenue to fund TQSRD program

Key Problems:

1. Loss of jobs to overseas outsourcing
2. Massive fraud and waste in entitlement programs – medicare, medicaid, social security, housing
3. Massive fraud and waste in government agencies such as defense and state
4. Loss of practical skills for mainstream Americans and educational gap
5. Mismanagement and inefficiencies in government operations and deployment of tax revenue

Immediate Steps:

Establish a clear policy immediately – President and Corporate Action Committee (10 corporate CEOS who clearly advocate job creation)

Determine priority focus area- First – customer service

Why? – Easiest to identify and retrain Americans (customer service is not rocket science)

- Massive numbers of outsourced jobs across all industries

- Why should Americans speak to Indians and Filipinos when calling US companies?

Establish a RVAT (Reverse Value Added TQSRD fee) – What is this?

A calculated tax on the basis of the salary level of that job paid by the outsourcing company – eg. Citigroup, (typical technology provider), or any other company

Tax is paid monthly – eg. 25k/per yr job pays $2.5 K (10%) paid in monthly payments – 30K = $3K or $300/month

RVAT is paid into job creation fund -

Establish private company and franchises to private entrepreneurs to establish focused areas to retrain and staff US companies

Use RVAT revenue to fund the private companies as a payback investment

For every job that gets repatriated, the private entrepreneur gets a TBD amount of TQSRD “points” – points can be used for employee incentives

Benefits, Winners and Losers:

Benefits – Begins to solve the problem immediately, early return on investment, America reverses its current direction

Winners – America and Americans now and for our future

Losers – Others, India, Philippines..etc. (They can regain opportunity by being entitled to become a TQRSD franchisee and fund America’s TQSRD plan)

So there you go Bernard. Something more than rhetoric and emotional appeal. A real plan.What do you think?

Warm regards,

Tom

Jim Cramer’s suggestion of sending tons of people up to work in the Bakken Shale in North Dakota is great for a start. But how would this employ all the working moms and people who can’t do heavy physical work or folks who can’t travel. We need a proposal that offers a quick turnaround for across the board profiles – just like a business. We need to keep it simple. Here it is:

1. Progressively tax companies that outsource customer service jobs, call centers, help/support desks, technology until all those jobs are repatriated. Americans shouldn’t be talking to Indians and Filipinos when we call our banks and US companies for questions and service. technology jobs can come later – Go for the quick return – Customer Service.
2. Massive accelerated cleanup and elimination of fraud and malfeasance in Defense, State, SSA, Medicare, Medicaid + other Gov programs. That’s probably $2 trillion or more. This happens concurrently with number one, but gets announced immediately.
3. Fund private job skills and training businesses, get companies to invest some of that stockpiled cash in these businesses and offer tax incentives for hiring their students as interns.

My point is that we can attach immediate, recognizable action (hirings) to backfill the newly American created customer service jobs. This is an excellent place to start because customer service training isn’t rocket science or a revolution/evolution and can happen quickly. The country needs fast results. The rooting out of fraud and malfeasance can begin immediately managed by some business head like Howard Schultz or Donald Trump – someone who is very good at creating efficiencies in operations not some politician. Same deal for the re-education and training segment. Companies should be investing according to their size. In other words IBM and Apple should be very large contributors to this funding. The small business in Iowa with 100 people should be asked to contribute relatively little. The big guys need to carry some weight on this one and they’ve been doing all the outsourcing and not reinvesting in America.

4 August, 2011, 5PM EST , White Plains, NY, USA – Some thoughts on the big selloff today in the United States. Yesterday, the Bank of Japan announced that their export portion of the economy could no longer stand the stress of the rapidly strengthening US Dollar against the Yen.

Sure, the need for liquidity for margin calls factored in to the US selloff today, but it’s amazing how the talking heads of CNBC, that I’m aware of, never mentioned the presumably huge intervention by the Bank of Japan to reverse the Yen against the Dollar. The Yen rose by 2.69% at 4:25 PM today. Can you imagine the huge by-in of US Treasuries and funded by their simultaneous sell off of Gold and Silver ? This put enormous pressure on the Dollar, and accelerated the rapid fall of Gold and Silver, especially around 1PM EST when SLV dropped by $2.00 and GLD by $1.00. Why is it that no one on CNBC made a point of the Japanese news yesterday?  They clearly stated that they had reached their threshold of pain with a strengthening Yen against the Dollar and intended to take action and intervene but “declined to specify how” –  Shame on all the supposed talking head brainpower at CNBC not to provide a note on this in the early morning of the show. Maybe a little discussion early in the morning, premarket, with some insight into the fact that the BOJ may be buying Treasuries and selling Gold and Silver to raise cash to buy the Treasuries, could have helped some investors. This massive BOJ intervention would run up the Dollar and Treasuries and run down Gold and Silver.  Just exactly what professional institutional investor would pay attention to these CNBC analysts anyway with their one day this , one day that stories, and patronizing their guests? Wouldn’t they provide a more valuable service by hiring some real insightful analysts and commentators than continuing on with the bags of wind at the mics now? This BOJ announcement and clear intention to intervene and the market sell off , should have been dots connected by CNBC and other business news media.

Congress should take a close look at cleaning up government inefficiencies and fraud in social security, medicare, medicaid, and other programs before discussing any cuts in these entitlement and grant programs. Can you imagine the magnitude of the social security and medicare fraud alone? It must be staggering to think about all the money being paid out by taxpayers to fraudulent or nonexistent recipients. Why don’t we see any solid statistics on this and why don’t we hear any vigorous discussion on this issue? Those programs and the abuse, fraud and corrupted graft of defense spending must be monumental. There are systemized ways to attack this problem. Cutusbudget.com

Browsing the activity in the market reveals some striking considerations regarding the general trend in sales and marketing technology efforts. Many large and small firms alike with potentially strong technology and service offerings seem to struggle with creating a real customer value proposition on their web site. Aligning technology solutions with customer business value is a key element of solid marketing strategy and sales success. KYC and VOC positioning is critical in order to arm your staff with the best ways to articulate your value differentiation and separate your products and services from the pack.

Web site content, brochures, emails, letters, ads, or introducing calls may be the starting point in the sales process, but a strong, well designed sales and marketing strategy takes it to the next level throughout the entire sales cycle. Every customer engaging step in the sales cycle is a key milestone and opportunity for a firm to augment its value proposition and differentiation. If properly set in place, sales will be turbocharged, sales cycles will be shortened, and revenue will be generated more quickly.

Remember, in a perfect world, MRDs should precede PRDs. It is important to consider a strong sales and marketing technology strategy before you actually go to market with your solution. If you are already in the market and experiencing some success, why not leverage that success with a powerful sales and marketing positioning and build new business rapidly. When it comes to developing a clear sales and marketing strategy, there is no substitute for experience.